Thinking
Our frameworks, writing, and published research. The ideas we develop in the work, and the places we take them into the world.
Frameworks
Practical tools that come out of our research, built to be applied by communicators, campaigners, and platforms.
Meet-and-Move
Respond to persuasive narratives before they harden: meet the concern the audience already feels, then move the story.
Read the framework →From Beef to Debate
Whether a disagreement stays healthy depends on its target, the idea or the person, not on how heated it gets.
Read the framework →Articles
Longer-form writing on how persuasion, narrative, and disagreement are changing across Europe.
Publications
See all publications →Peer-reviewed research and institutional reports, from WHO operational guidance to studies of health and climate discourse.
Talks and appearances
See all →Webinars, panels, and trainings where we have presented the research.
Working on a question we could help with?
Most engagements start with a conversation about what you are trying to understand and what a useful answer would look like.