The Meet-and-Move Simulator
A five-minute simulation where you run the communications of an environmental organisation. Six posts, one vote, and a live population that reacts to every message, not just to how many likes it gets.
The scenario
You are the communications director of a fictional environmental organisation, and a nature-recovery law is under threat. You have six posts to build public support before the vote. A live population field shows you what each message actually does to opinion, not just how many likes it collects, and a persuadable citizen named Marie reacts as you go. While you deliberate, the opposition keeps posting, and the persuadable middle drifts.
How it works
Each post is built across the four stages of the Meet-and-Move counter-formula, the inverse of the structure the opposition uses. Strong options move the population toward support; trap options, written to feel professional and satisfying, move it the other way, and the scoring shows you why.
Start with the feeling
Open with the concern the audience already carries, not the science, the policy, or the brand.
Make it specific
A named place, a verifiable number, a change the audience can see from where they stand.
Name the real cause
Point to the structural threat, drought, soil loss, energy dependency, not a villain or a scapegoat.
Position the policy as ally
Frame the policy as the ally of the audience's concern, and close with solidarity rather than an ask.
What it teaches
Playing it builds the instinct a report cannot. Messages that open with a policy position or a scientific argument bounce off persuadable audiences, and the population field makes that visible in real time. Blaming fossil-fuel companies or Brussels feels righteous but replicates the opposition's own structure, and the simulator's tempting trap options let a team watch opinion move the wrong way when they pick them. It also separates engagement from impact: a post the base loves may not move a single persuadable person.
The simulation takes five minutes. The strategic instinct it builds lasts.
Who it is for
The simulator is built for environmental communicators, campaign teams, and coalitions. It works standalone through a shared link, or inside a facilitated workshop alongside the Hot Seat and the Meet-and-Move playbook, where a team first builds an opposition message from the inside and then practises countering it.
Want to run the simulator with your team?
We facilitate it for communications and campaign teams working on nature and climate, on its own or alongside the Hot Seat and the Meet-and-Move playbook.